Photo of Anna Hernand

Anna Hernand

Creative Direction
2021 Summer

An LA Woman Dreaming Big...

Zero games, only creativity. Striving to put the beautiful imperfections into marketing. My motto is “perfectly imperfect” and I believe perfect people are boring. My design philosophy is to be real and raw, giving the viewer something they can relate to: the fact that at the end of the day, we are only human. Many say I’m ambitious but if I’ve learned anything from Gary Goldsmith, it’s that if 75% of the room isn’t laughing then you’re not aiming high enough. I want to work with an agency that has a clear sense of who they are and where they are going. An LA woman dreaming big.