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Dake Cui

He/Him/His
Graduate Graphic Design
2022 Spring
Packaging, Motion, Print & Editorial, Visual Interaction Design, and Branding

A branding and UI/UX designer.

Black and white are my primary colors. Minimalism is my eternal design philosophy. With a background in publication design, I am strongly affected by Swiss style and Japanese culture and always try to use clean and simple forms to tell stories. I enjoy polishing the tiniest details, even the distance of drop shadows and the fade-in speed for animations. While gradually shifting my focus to digital design, I am adding more "colors" into my designs to make them more versatile.