Ellis Zhixuan Yu

I was constantly making art since I was a little kid, waiving paintbrushes and pencils as they were magic wands that could bring life to simple lines and color blocks. When I was studying graphic design and illustration at Shenzhen University, where I earned my BA degree, I found that every detail should be curated as they all have a story to tell. This led me to ArtCenter College of Design, where I found new connections between culture, research, and transmedia storytelling.

I connect to the world around me through constantly reading and observing, seeking new inspiration in every corner of life. From that, snippets of information and conceptual ideas are turned into meaningful designs.