Intuition isn’t just a gut feeling. It’s a compass honed by time and experience. Born in South Korea and living in the United States, my design style weaves together a tapestry of influences from these distinct cultures. Even before they gained recognition in Korea, the gritty street subcultures of America inspired me early on. This cultural fusion energizes my creative compass, guiding me between the poles of these extremes and making both feel like home. In graphic design, this compass is indispensable. It helps me navigate through uncharted territories to uncover striking visual concepts. Thus, my design process is an adventure that leads me to an authentic design practice.