Jin Yook

My name, Yook, carries significant meaning as it symbolizes the number 6 in Korean. Among its many interpretations, my personal favorite is the concept of harmony and balance.

For me, design at its core, is about striking the perfect balance between form and function, and I apply this principle to every aspect of my life as a designer. My commitment to design goes beyond the aesthetic. I believe in conducting research with a depth that mirrors the richness and thoughtfulness I invest in my visual executions.

The number 6 serves as a constant reminder of the values I hold dear – harmony, balance, depth, and a commitment to pursuing a lifelong career as a designer.