Lele (Lele) Liu

Hi, I’m Lijie Liu.  I’ve always been self-motivated and disciplined, from academic achievements to my career as a professional model. Working with major brands such as Vogue, Dior and Bazaar, gave me a deep understanding of brand identity, their positioning and their ability to sell a daydream. 

As an Industrial Designer,  I immerse myself in what’s behind the needs of the user, their behaviors, culture, economics and unconscious desires. Connecting research, interviews and insights, I discover meaningful opportunities to connect premium brands to their target market. Through form language, CMF and aesthetics, I craft an emotional story and find a new vision of luxury. Through the power of  design, I want to create the next daydream.