Shane Fesler

Hi, I'm Shane Fesler.  Born in LA, I was always fascinated with the subcultures of skateboarding and alleycat racing, sports that held craftsmanship and grit as badges of honor. I found myself carving my own narrative through these lifestyles.

Through Design, I immerse myself in an athletic lifestyle, crafting footwear and wearables that identify a feeling, a community, aggressively unique, yet familiar. From digital to physical, I follow the thread from A to Z, from concept, to render, to reality. At the intersection of storytelling, visualization and brand identity, I create products that respond to an active lifestyle and a culture of individuality.