Wenbo (Bruce) Li

Hello, my name is Wenbo Li and I have always been captivated by the power of storytelling. 

As a kid, I was hooked by a brand, an athlete, a sneaker.  Through the stories, I connected to the legacy, the history, and the culture. I wanted to be part of it.

Today as a Product Designer, I develop brand and marketing strategies that reflect people’s emotional and functional needs. Using creativity and imagination to innovate, I design footwear and soft goods that showcase a brand’s identity and visually tell the story. Starting this Fall, I will be attending business school at John Hopkins University, continuing to explore how I can bring compelling narratives to life through design.