William (Willy) Sancho

Originally from Miami, raised Cuban America, my collective expression is translated through design,  food, music, photography, film, and art. I have always found connection through creativity. As an Industrial Designer, I embrace positivity in the world, expressing love and kindness through design. My process is simple yet transformative, analyzing how we use products, identifying pain points through research, and letting my imagination run wild. I embrace the colorful, the messy, and even the terrible, in order to solve the true problem. Through creativity, I want to inspire others to see a new reality, experience a deeper connection, and embrace a positive vision of change.