Yu Xue

Hello, I am Yu Xue, and I will tell you my story. I am a Graphic Designer based in Shanghai, China. In Chinese Culture, "YU" means “powerful and flexible.” I believe the flexibility suggested by my name is a major part of who I am as a designer. I have the ability to adapt because I have a cross-cultural background and have lived in multiple cities in China and the US. Typography, brand identity, and editorial design are my specialties, granting me a flexible approach to the visual storytelling I apply to my design. Typography, brand identity, and editorial design are my specialties, also granting me a flexible approach to the visual storytelling I apply to my design. I believe my identity helps me make decisions, whether on an independent or a team project.